30 June, 2025
Living Cycling at Eurobike
Eurobike is always a special place to return to, not only for what it represents as a global meeting point for the cycling industry, but also for the energy that can be felt in every corner.
It’s a space where ideas flow, relationships grow stronger, and passion for cycling is lived intensely. Each edition is an opportunity to discover new perspectives and keep driving change from our vision of cycling.
It’s been an intense and enriching week, where we’ve exchanged ideas with industry leaders, connected with new key players, and gained deeper insight into the concerns and aspirations of those who bring cycling to life every day.
We had the amazing opportunity to showcase our treasures to the world at our ample stand. Our new 2026 range drew all eyes and sparked exciting conversations about innovation, design, and the feelings they transmit on the terrain.
The highlights were Muga and OQUO’s Q10 hub
Muga was recognized with a Eurobike Award, highlighting its active character and an approach that goes beyond urban.
“Characterized by safe, confidence-inspiring handling and day-to-day practicality. […] Visually striking as a whole, with great attention to detail.”
The Q10 hub from OQUO also received a Eurobike Award, acknowledging its clean design, tool-free maintenance, and 100% local manufacturing in the Basque Country.

A component that shortens the supply chain, speeds up delivery processes, and offers simple, fast service thanks to its tool-free maintenance.
In addition to these production aspects, the jury highlighted its light weight, the attractive sound of the freehub, and a design that combines functionality and character.
Eurobike once again confirmed its role as the great showcase of the cycling industry. With a larger stand, a carefully planned presentation, and a full display of our range, we reaffirmed our commitment to the present and future of cycling.