31 October, 2025
Draw the Line
There is a line in everything we do and in why we do it.
The line is for….
– those who open paths no one has ridden before.
– those who choose, with conviction, where the limits are.
– and, above all, those who decide to leave a mark worth remembering.
For Orbea, drawing a line isn’t something new.
We’ve been doing it for years.
The difference is that now, we’re ready to talk about it.
Daring To Dream.
We are not afraid to forge new paths, united by the determination to keep improving and the courage to act. True progress means challenging conventions.
We have made full personalization at no extra cost a core part of how we build bikes.
We built Rise to offer maximum experience, rather than maximum power.
More and more companies are adopting B Corp models nowadays, whereas we’ve been a worker-owned cooperative since 1969.
Staying True.
Every line we draw is a choice. A statement. We choose to stand for values, respect and cooperation. And we do it with conviction and purpose.
37% female employment in a male-dominated industry where the average is just 13%.
Every employee has a voice in shaping our future. Key decisions are made by common vote, and each person’s vote carries the same weight, regardless of their position or title.
Rather than prioritizing concept stores and online sales, Orbea is committed to a solid, independent network with decision-making power.
Leaving a legacy.
Progress is not just about moving forward; it’s about choosing the right direction. We want to leave a positive mark for those who will come after after us.
We reinvest 45% of our profits into reserves, ensuring our independence and sustainability, not just for today’s employees, but for future generations.
Rather than maximising profits for big shareholders, we choose to share 20% of our benefits to support various solidarity and social action funds.
We choose local manufacturing, because by creating local employment we positively impact our communities and gain better control of our supply chain.
Every line you draw defines your path.
It pushes you forward.
It marks where you choose to stand.
And it shapes the mark you leave behind.
If we believe it, how will we prove it? Draw The Line.
