4 January, 2024
Orbea and Lotto Dstny Unite to Launch a New Era
Together with the team, we share a historical connection with cycling, rooted in our territory and closely tied to our social commitment. Our union will pursue excellence through continual improvement.
Our shared values mean there are stories destined to unfold and paths designed to meet. We are delighted to announce that we have sealed this partnership agreement with Lotto Dstny, a union that stems from our deep convictions and will be materialized in the ambition to reach new goals in sport and business.
Racing Is In Our DNA
In its 38-year history, the Lotto Dstny team has become a benchmark in the peloton, and Lotto is the longest-running sponsor in this sport. Meanwhile, at Orbea, we have 183 years of manufacturing experience, and our racing DNA is demonstrated in all of our actions.
Rooted In Passion
Orbea and the team have origins in territories with great cycling traditions. The fans in both Belgium and Euskadi live and breathe cycling with the responsibility and honour that means. We work passionately daily to consolidate the positions we have achieved and continue generating wealth and sharing it with society.
Beyond these fundamental values, we also share the conviction that only by embracing excellence, commitment and perseverance in our daily lives can we achieve the extraordinary.
“Like Lotto Dstny, we are a brand with a strong global presence. Through this collaboration, we aspire to broaden our impact and strengthen our recognition worldwide.”
– says Ander Olariaga, Orbea’s Brand and Communications Director.
“Lotto Dstny finds in Orbea an ideal ally to continue improving the performance of our entire structure. The adaptation to the new bikes has been quick and the willingness to continue working on their development is always there. Together I am certain we can achieve great things.”
– says Stéphane Heulot, CEO of Lotto Dstny.