3 February, 2020


We’re going to reward your creativity. Just imagine your Orbea and shape it using our MyO customization tool.

MyO allows you to shape the bike that’s right for you. We’re talking about something that goes beyond exclusive designs and colours. It’s more than just an infinite choice of components, settings and assemblies. No matter who you are, nor what you’re like, nor where you ride.

The application will allow you to adapt your riding machine to the way you understand cycling. A technological tool to make the most of your potential and improve your performance.

Create the bike you envision through our customization tool and compete with the creations of other people.


1 Access our customization tool and design your ideal bike. You can customize any type of bike: road, mountain, triathlon or e-bikes.

2 When your design is ready, save an image of it on your device. This means taking a screen shot or downloading the design onto your computer, mobile or tablet.

3 Go to the ORBEA INSTAGRAM CHALLENGE promotion page, enter your data and attach the file with your bike design.

4 Follow us on Instagram.


The first phase of the #OrebeaInstagramChallenge will be held from 3rd to 20th February. In order to participate, send in your design. Of the designs received, 16 will be chosen and enter the final phase, to be held as from 24th February. A multidisciplinary selection panel will choose the qualifiers, we’ll tell you who the members of the panel are on our social media.

The designs selected will compete between each other in qualifiers (round of sixteen, quarter finals and semi-finals). The road bikes will compete on one side; the mountain bikes on the other. The winners of each category will compete in the Grand Final to be held through Instagram Stories on 27th February. From where the winning design of the ORBEA INSTAGRAM CHALLENGE 3 will be selected and announced on 28th February.


We turn the winning design into the real thing. The winner will receive that same bike model he/she has designed in person, plus an invitation to visit the Orbea factory in Mallabia. As well as taking home an exclusive bike, he/she will be able to see its manufacturing process first hand and live a genuine Orbea experience.

ENTERPersonalize with MyO