14 March, 2024

How Orbea and Lotto Dstny joined forces

People, passion and performance: How Orbea and Lotto Dstny joined forces to take on the world’s toughest races.

 

In professional cycling, partnerships matter. The right combination of people, passion and technology can distinguish a good team from a great one, turning near misses into podium finishes.

Orbea and Lotto Dstny’s new partnership emerged from mutual respect and shared values, rooted in an unwavering pursuit of excellence. Initial conversations revealed a perfect alignment between Orbea’s innovative design approach and Lotto Dstny’s commitment to performance.

Joseba Arizaga, Road Product Manager at Orbea, saw the potential immediately, giving Orbea the chance to showcase its high-performance road bike to a global audience.

 

“Within a day, we had prepared some bicycles, including the Orca Aero and the Ordu, and travelled to Belgium for testing with Lotto riders Arnaud De Lie and Victor Campenaerts.”

 

 

Orbea Ordu

For Orbea to be successful, we needed to be in the peloton with one of the best teams, so the opportunity to join such an iconic team as Lotto was super exciting.

 

Yet the scope of collaboration extends well beyond marketing value, with shared performance goals, a passion for racing and two-way technical collaboration at its core. Custom-built bikes are tailored for the team, with Lotto’s riders playing a key role in the development for optimal performance in the world’s most challenging races.

Orbea Orca Aero

“Victor Campenaerts focused on aerodynamics and position, while Arnaud De Lie focused on maximum power and sprinting. Their feedback helped us understand their needs, with both riders appreciating the stiffness and aerodynamics of the Orca Aero,” explained Arizaga.

 

 

Orbea and Lotto Dstny

“On the second day of testing, we hit the velodrome, and the results were super good. The team were super happy,” added Enol Costales, Road Sponsoring at Orbea.

 

Today, in the pro peloton, Orbea’s logo graces Lotto Dstny jerseys as they compete in the biggest events around the world, symbolizing their joint pursuit of victory in races like the Tour de France and Belgian Classics.

Orbea and Lotto Dstny
Orbea and Lotto Dstny

“This partnership is unique. It’s the ultimate mix of cycling heritage, excellence, and attitude. If we can keep this essence, maximum results are assured,” stated Ander Olariaga, Brand & Communication Director at Orbea.

In the dynamic world of pro cycling, the deep-rooted bond between Orbea and Lotto Dstny is testament to a unique collaboration and a shared ambition for racing success.

Orca

Ideal for rolling and sprinter profiles, this model combines a perfect balance of maximum aerodynamic gain and the best weight-to-stiffness ratio plus great handling.

We’re taking you to the Tour de France with Lotto Dstny

 

Enter our giveaway for two VIP adventures for two people, including hotel accommodations, to experience a stage of the Tour de France firsthand with Lotto Dstny.

 

The promotion is valid between March 14, 2024 and June 16, 2024, inclusive of both dates, in Germany, Austria, Belgium, Canada, Denmark, Spain, United States, France, Ireland, Italy, Luxembourg, Netherlands, Portugal, United Kingdom and Sweden. Only one entry per person. Two winners will be selected at random from all participants who meet the promotion’s terms and conditions.