11 April, 2024

Rise Above and Beyond

When we launched Rise back in 2020 it shook up the world of e-bikes. We certainly don’t claim to have invented the lightweight eMTB category, we just changed the perception of what these bikes could do.

There were some exciting advances in electric bikes at that time, but nothing matched our vision of what we wanted to ride. Existing bikes were heavy, or underpowered, or both! There was a lack of understanding about how to tune geometry or rigidity, and the focus was instead on adding screens or features that were detrimental to performance, such as removable batteries. We wanted to do things differently.

Rise Above and Beyond

When we set out to develop Rise, we had a clear concept: To create the ultimate trail riding experience. That meant a bike that connected us to the trail. We wanted that pure riding experience we didn’t find with current e-bikes. We took a different direction from most other brands, trusting what we believed.

Rise Above and Beyond
Rise Above and Beyond

Walking our own path was challenging; one big hurdle was convincing Shimano to place their trust in us, a worker-owned bike manufacturer from the Basque Country, and let us create custom firmware for their motors, something they had never done before.

That was just the start of the journey. Following that visit to Japan, we started a period of intense testing and tuning. At this time, Orbea was evolving, fresh from the successes of bikes like our first carbon Rallon, the Oiz and Gain. We were expanding our MyO program to allow more riders to create their perfect bikes. In short, we were growing, enjoying successes and trying to do things our own way.

Rise MyO
Rise MyO
Rise MyO

Rise was a big step, pushing our technology and forcing us to create many new solutions that didn’t exist at that time. We knew that to succeed, we needed to achieve the highest standard in every aspect of the bike.

Rise Above and Beyond

At the start of the journey we didn’t know we had a bike that was going to change trail riding forever, but by the end we were convinced. As Xabier Narbaiza (who leads our product development team) told the leaders of the company in late 2019 when questioned about the project,

 

“Rise is unbelievable, when you try it you are going to want one!”

Wow! What a Journey!

 

Riders love Rise and we have to agree with them. Rise has won the most prestigious industry awards, and continues to win group tests. It would not be unfair to call Rise the reference in this category. To say it has been a success is an understatement.

Progress Never Stops

 

We couldn’t be prouder of Rise! That doesn’t mean that we can’t improve it though. In fact we have never stopped searching for improvements, testing new solutions as part of our OOLab project, working hard in our labs and pushing Rise hard out on the trails. We want to take lightweight eMTB´s even further.

 

What does the ultimate trail ride of the future look like? We don’t believe that it is just a case of further and faster, we are searching for that ultimate connection to the trail. It is all about the ride.

Rise

Simply the most natural feeling ebike on the market, bringing riders closer to the trail and shattering expectations about how an ebike should ride.