Simón chooses the bike. He is one of many employees at Orbea who is committed to biking as an element of mobility; as a tool for traveling to and from work; and as a way of life.
This is just one more example of how the bike defines us — a decision that goes far beyond seeing a bike as an object to get from point A to point B.
Words – Facts
A resident of San Sebastián, Simón Bericua commutes daily to our Mallabia offices by bike. It’s a round-trip journey of roughly 62 kilometers that he covers first by bike, then by bus, then by bike again. Bike-bus-bike.
His route takes him by bus to one of the towns near Orbea (normally Elgoibar, Eibar or Ermua), then he finishes his commute to the factory by bike. It’s a daily decision he consciously makes on his own.
Simón isn’t the only one to lock onto this idea. “Einstein and the Art of Mindful Cycling” by Ben Irvine explores how riding a bike can nurture mental balance and mindfulness.
“In my daily journey, the bike gives me that moment of my own that is so necessary and that, in today’s world, is increasingly difficult to find.”
Simón Bericua – Orbea Urban Content Manager
Responsibility and compromise
It’s a decision that liberates yourself from time and, above all, helps you disconnect and stay healthy. Living by bike is a personal choice for Simón, but it has a bigger component of collective commitment.
Simón also chooses the bike out of responsibility towards the planet and its (our) future. It’s a decision based on a way of seeing the world from a two-wheeled prism and a mode that more and more people identify with every day.
In this sense, we see the world through the eyes of Orbea employees. Like Simón, we are committed to cycling at all levels and embracing bike-friendly facilities, like employee changing rooms and electric bike racks, to help nurture this lifestyle.