6 February, 2019

A new era for cycling

Road riders and their bikes are going farther and faster than ever before. And when there's no more road, we still keep on going. But one thing hasn't changed: we're always looking to push the boundaries a little further.

In short, riders and bikes are both capable of doing more than ever before. To continue pushing the envelope and adapting to the needs of today's cycling, SRAM has created a brand new groupset: the SRAM Red eTap AXS™. It’s a new era for cycling.

The SRAM Red eTap AXS™ is a new groupset with a wider gearing range and a more gradual progression. What for? So you’re always using the right gear and getting the quietest, smoothest, safest riding possible. It all comes down to concentrating on what’s most important: riding.

The SRAM Red eTap AXS™ comes with new technology, a new look and new features. This high-performance groupset makes for faster changes than the previous generation of eTap. Because we ride at speeds that progress faster and faster, we need the quickest gear change possible, such as launching an attack on a climb with our Orca or moving down through the gears and launching a sprint in second gear on our Orca Aero.

The Orca is made for professional riders, designed with dynamic racing geometry (and Freeflow forks) to maximize pedaling efficiency and aerodynamics. It’s our best carbon construction with the best carbon fibers available.

orbea orca aero sram eta axs groupset orca m11iltd

Orca M11iLTD

To cut through headwinds, try the Orca Aero. This bike includes small improvements to tube shape and various components to prioritize stiffness and increase aerodynamic performance. Whether your goal is to lead the pack or raise your arms in victory after hitting 1700 W on SRAM Red eTap AXS™’s new potentiometer, the Orca Aero will help you get there.

orbea orca aero sram eta axs groupset orca m11iltd

Orca Aero M11iLTD

The two Orca models also come with Mavic Cosmic Pro Carbon wheels. In other words: both models have perfect versatility, with a blend of light weight, high stiffness and superb aerodynamics for maximum efficiency and the fastest speed possible.

orbea orca aero sram eta axs groupset orca m11iltd

Lots of new features

SRAM offers a choice of three chainrings (50/37, 48/35, 46/33) and three cassettes (10-26, 10-28, 10-33); for disc or rim brakes; for 1x or 2x drivetrains; for classic or triathlon/time trial handlebars; and for lots of technological innovations. Because cycling today deserves it.

SRAM’s new technologies are loaded with features such as Orbit™, included in the rear derailleur to manage the chain; new-style rods and chainwheels, now with a built-in potentiometer, among other features; an attractive, straight profile Flattop™ chain for quieter, more precise running; and the XDR universal hub mounting system.

The stiff, lightweight DUB bottom bracket unit is now available on road bikes after SRAM introduced it in the MTB line. A new electronic integration system, called AXS™, lets you change the performance of components, personalize controls and configure maintenance reminders.

It all comes with a new overall look that’s distinctive and high-class. (And wireless among the entire eTap line.) The new SRAM setup is an ideal combination with the internal cabling on the brakes of our Orca and Orca Aero models.

orbea orca aero sram eta axs groupset orca m11iltd

Welcome to SRAM

The new SRAM Red eTap AXS™ is not the only novelty in this brand, founded in 1987. We are pleased to announce that SRAM is the latest partner with the Orbea Factory Team.

Recently signed athletes Sandra Jordà, Ibon Zugasti, Tomi Misser and Alberto Losada will ride with SRAM components in their road and mountain bikes.

More Orbea Factory Team